Prospecting & understanding needs
Practise starting conversations and learning what matters to a potential customer.
- Introduce your company and role
- Ask questions about customer priorities
- Arrange calls and meetings
Business Spanish for sales teams worldwide
Your sales expertise.
Now in Spanish.
Spanish and cultural awareness for commercial teams selling to Spanish-speaking markets. Develop the language and understanding to build trust, discuss proposals and negotiate across cultures.
Connect with Spanish-speaking markets
Sales teams · Executives · Business professionalsOnline & in-person trainingLanguage · Culture · Negotiation
Training with a business purpose
Spanish for every stage
of the sales conversation.
Build your team’s language skills around the work they do: approaching prospects, understanding customer needs, explaining value and following up. Content is adapted to participants’ Spanish level, including beginners.
Products, proposals & negotiation
Develop the Spanish to explain your offer and discuss commercial details.
- Present products and services
- Clarify questions and handle objections
- Discuss prices, terms and next steps
- Adapt tone and questions to the negotiation context
Follow-up & account communication
Work on the language needed to keep business conversations moving.
- Follow up on meetings and proposals
- Confirm agreements and expectations
- Maintain relationships with clients and partners
Culture & negotiation
The words matter.
So does how you use them.
A commercial conversation involves more than vocabulary. Practise how to build rapport, recognise different expectations and adapt your communication when negotiating with Spanish-speaking clients and partners.
Relationships before agreements
Explore how introductions, rapport and professional etiquette can influence a business relationship. Practise opening conversations and establishing common ground.
Tone, questions & disagreement
Practise making requests, clarifying indirect responses, handling objections and expressing disagreement respectfully. Check meaning instead of relying on assumptions.
Decisions, timing & follow-up
Ask about decision-making processes, confirm deadlines and summarise agreements. Adapt follow-up to the people and business context involved.
Context matters more than stereotypes.
Spanish-speaking markets are diverse. Activities consider the country, sector, company and individuals involved, rather than treating Latin America and Spain as one business culture.
Spanish-speaking markets are diverse. Activities consider the country, sector, company and individuals involved, rather than treating Latin America and Spain as one business culture.
Our approach
Your business context.
Your team's learning goals.
The starting point is a conversation about your company: who your team communicates with, what they need to achieve, and where Spanish can help.
Start a conversation ↗- 01
Understand the need
Discuss team roles, existing Spanish knowledge and the situations that matter most.
- 02
Define a relevant program
Agree on learning priorities, practical activities and a suitable training schedule.
- 03
Put language into practice
Work with realistic conversations and tasks connected to your team's professional needs, including negotiation scenarios that combine Spanish with cultural awareness.
Choose the right format
For your team.
Or your next professional challenge.
Training for commercial teams
A shared program built around your team’s roles, target markets and level of Spanish. Work on situations relevant to your products, services and client conversations.
One-to-one executive training
Individual training for executives and professionals, from beginner Spanish to preparing for meetings with a Spanish-speaking head office.
Online and in person · Tailored proposals
Both formats are available online or in person. Fees depend on the scope, duration and number of participants. In-person proposals detail training fees and any applicable travel, accommodation and meal expenses.
Both formats are available online or in person. Fees depend on the scope, duration and number of participants. In-person proposals detail training fees and any applicable travel, accommodation and meal expenses.
Raúl Hernández
Founder & Spanish trainer
Commercial experience meets language teaching
A trainer who understands
the sales environment.
Before moving into language training, Raúl Hernández built an international career in sales leadership and business management. His experience spans B2B business development, strategic account management, leading and training commercial teams, and overseeing business operations across different markets.
Over the past five years, he has taught Spanish to executives and companies through training agencies. His teaching experience includes a commercial team, beginner-level executive training and Spanish for meetings with a head office in Spain.
His background combines international business studies, a master’s in marketing and new technologies, and specialist training in teaching Spanish for specific purposes.
The focus: helping sales teams worldwide combine practical Spanish with cultural awareness to communicate and negotiate with customers and partners across Latin America and Spain.
Let's talk
Where does your team
need Spanish?
Tell us what your company sells, which Spanish-speaking markets you work with and who will join the training. We’ll discuss goals, current level and delivery options before preparing a tailored proposal.